The Sales report (Overview dashboard) shows total sales, total orders, online store visitors, conversion rate, average order value, returning customer rate and sales by traffic and social source.
Where to find it
Sidebar → Reports → Sales
Step by step
- Open Reports from the sidebar and click Sales.
- Choose a date range at the top right (for example Last 30 days).
- Use Compare to compare with the previous period.
- Read the summary cards, then the charts below.
- Click View report on a card (where shown) to see more detail.
What each field or button means
| Field / button | What it means |
|---|---|
| Conversion rate | Out of all visitors, how many bought. |
| Average order value | Average money per order. |
| Sales attributed to marketing | Sales that came from your marketing. |
Tips
- Check your reports once a week to spot trends early.
Need more help? Go to Support → Live chat in your dashboard.