Analytics shows gross sales, returning customer rate, orders, sales over time, sales by channel, average order value, sales by product, sessions over time and conversion rate.
Where to find it
Sidebar → Analytics → Traffic
Step by step
- Open Analytics → Traffic.
- Choose a date range at the top right (for example Today).
- Read Gross sales, Returning customer rate, Orders fulfilled and Orders.
- Check Total sales by sales channel to see which channel sells most.
- Check Sessions over time and Conversion rate to see visitors and how many buy.
What each field or button means
| Field / button | What it means |
|---|---|
| Sessions | Visits to your shop. |
| Conversion rate | Percentage of visits that ended in an order. |
| Total sales breakdown | Gross sales, discounts, returns, shipping and taxes. |
Tips
- If visits are high but conversion is low, improve product photos, prices and descriptions.
Need more help? Go to Support → Live chat in your dashboard.