Genuine reviews build trust and wishlists show what customers want. How to ask for reviews, moderate them fairly, respond to criticism and turn wishlist data into decisions.
On Facebook, social proof comes from comments and shares. On your website, it comes from product reviews. A few honest reviews from real buyers answer questions that no description can: "Is the fabric really soft?", "Does it run small?", "Did it arrive on time?"
Wishlists are quieter but just as useful. They show what customers want but haven't bought yet.
Where to find them in Multipurc
According to the Learning Center:
- Customers → Reviews: product reviews from customers, waiting for your approval. Search and filter by status and date, tick reviews and apply bulk actions, and print or export the list.
- Customers → Wishlists: which customer saved which product to buy later.
Part 1: Getting genuine reviews
Ask at the right time
The best moment is a few days after delivery, once the customer has used the product. Ask in your after-delivery call or message:
> "Glad the kurti arrived safely! If you have a minute, a short review on our website would really help other shoppers: [product link]"
Make it easy
- Send the direct product link, not just the homepage.
- Keep the request short.
- Ask once; don't nag.
Ask everyone, not just happy customers
Selectively inviting only fans skews the picture. Ask all buyers. If someone had a problem, you want to know.
Never fake it
Do not:
- Write reviews yourself or ask friends to post as "customers"
- Pay for reviews
- Offer rewards only for positive reviews
- Copy reviews from another store or marketplace
Fake reviews are easy to spot (same phrasing, posted the same day, no detail) and they destroy trust when discovered. Five real reviews beat fifty fake ones.
Part 2: Moderating fairly
Because reviews wait for your approval, you have power, so use it fairly.
Approve:
- Positive reviews
- Critical reviews that are honest and relevant ("Colour was slightly darker than the photo")
Reject or hide:
- Spam, links and ads
- Abusive language
- Personal information (phone numbers, addresses)
- Reviews about a different product or shop
Don't reject honest criticism just because it's negative. A mix of mostly positive with a few fair critical reviews looks more believable than a wall of five-star ratings.
Part 3: Responding to negative reviews
Where you can reply, or when you follow up directly:
- Thank them for the feedback.
- Acknowledge the specific problem without excuses.
- Explain the fix, whether for them (exchange or refund per your policy) or for future buyers (updated size chart, new photos).
- Take details offline: invite them to call or message.
Then actually fix the cause. If three reviews say "runs small", update the size chart and add a note to the description.
Part 4: Using reviews to improve product pages
Reviews are free product research:
- Repeated praise ("very soft", "fast delivery") tells you what to highlight in descriptions and ads.
- Repeated complaints show what to fix or clarify.
- Questions inside reviews point to missing information.
Part 5: What wishlists tell you
Open Customers → Wishlists regularly and look for patterns:
Products that appear often
These have strong interest but something is stopping purchase: price, size availability or doubt. The Learning Center suggests that products appearing often in wishlists are good candidates for a discount.
Out-of-stock items on wishlists
Clear demand. Prioritise restocking them, and let interested customers know when they're back.
Seasonal signals
If winter jackets start appearing in wishlists in October, demand is building. Stock up before the rush.
Turning wishlist data into action
| Wishlist signal | Action | |---|---| | Popular item, rarely bought | Check price, photos and size info; consider a small offer | | Out-of-stock item saved often | Restock; message interested customers | | Many items from one category | Expand that category | | Items saved before Eid | Plan Eid stock and promotions around them |
Coupons and flash sales come from the Marketing plugin (Pro and Elite per the pricing page). Customer group discounts (Customers → Groups) are another option.
A monthly feedback routine
- Approve or reject pending reviews (Customers → Reviews).
- Read all critical reviews and list fixes.
- Update product pages accordingly.
- Check wishlists for patterns.
- Plan restocks and offers based on what you found.
Summary
Ask every buyer for an honest review, moderate fairly, respond to criticism with real fixes, and use wishlist data to guide restocking and offers. Genuine feedback is one of the strongest trust signals a new store can have, and it costs nothing but attention.