New stores struggle because shoppers don't know them yet. Fifteen honest, practical trust signals you can add this week, from contact details to genuine reviews.
Bangladeshi online shoppers have learned to be careful. Many have received a product that looked nothing like the photo, or paid in advance to a page that disappeared. So when they land on a new store, they look for signs that you're real and reliable.
None of the signals below require big budgets. They require honesty and a bit of setup.
Who you are
1. A real phone number, visible everywhere
Put it in the header or footer and on the contact page. On Multipurc, set it in Settings → Store along with your email and address. Answer it.
2. A real address
Even if you work from home, a district and area builds confidence. If you have a shop or warehouse, give the full address.
3. An honest About Us page
Who started the business, what you sell, and why. Create it in CMS → Pages. A short, true story beats a long, generic one.
4. Consistent branding
The same logo, name and colours on your website, Facebook page, packaging and invoices. Upload your logo and favicon in Settings → Store.
5. Your own domain
A custom domain looks more established than a temporary-looking address. Custom domains with SSL are available on all Multipurc plans, according to the pricing page.
How you sell
6. Clear, real product photos
Your own photos of the actual product, not the supplier's catalogue images or someone else's. If any image is edited or AI-generated, make sure it accurately represents the real colour and fit.
7. Complete product descriptions
Size charts, fabric, weight, what's in the box, warranty. Every unanswered question is a reason to hesitate.
8. Honest prices and discounts
Same price on Facebook and the website. No inflated "original prices". Real discounts only.
9. Visible delivery charges and times
Inside and outside Dhaka charges and expected delivery days, on product pages and a Delivery Info page.
10. Cash on Delivery
For a first order from an unknown store, COD removes the biggest risk for the customer. It's ready by default on Multipurc stores.
11. Secure online payment as an option
Offer card and mobile banking through SSLCommerz for customers who prefer to prepay. A familiar payment page reassures people.
What happens after the order
12. A clear return and exchange policy
Explain what you accept, the time limit and who pays return delivery. Link it in the footer.
13. Immediate confirmation
An SMS after ordering (BD Bulk SMS and BulkSMSBD plugins are available on all plans) and a polite confirmation call. Customers who hear from you quickly trust you more.
14. Easy ways to reach you
A phone number at minimum. On Pro and Elite plans, the Live Chat plugin adds floating WhatsApp and Messenger buttons on every page.
Proof from other customers
15. Genuine reviews
Multipurc lets customers leave product reviews that you moderate in Customers → Reviews. Approve genuine reviews, both positive and fair critical ones. Ask happy customers to leave one after delivery.
What not to do: never write fake reviews, buy reviews or post invented testimonials. Shoppers notice patterns, and once trust is broken it rarely comes back. A store with five genuine reviews is more convincing than one with 500 suspicious ones.
Signals that backfire
Some things meant to build trust actually damage it:
- "100% original guaranteed" without proof. Only claim what you can back up.
- Fake countdown timers that reset on every visit.
- Stock photos of happy "customers".
- Badges or logos you're not entitled to use.
- "Price in inbox". Many buyers read this as hiding something.
A one-week trust checklist
| Day | Task | |---|---| | 1 | Phone, email, address in Settings → Store; logo and favicon | | 2 | About Us page with your real story | | 3 | Return Policy and Delivery Info pages; add to footer menu | | 4 | Review 10 best-selling product pages: photos, size charts, prices | | 5 | Turn on SMS order notifications | | 6 | Message recent happy customers asking for a review | | 7 | Place a test order on your phone as if you were a stranger |
Summary
Trust isn't built by one badge. It comes from many small, honest details that all point the same way: you're real, you're reachable, and you'll treat customers fairly. Start with contact details and policies, then improve product pages and collect genuine reviews over time.