Turn the flood of 'price?' and 'inbox' comments into tracked website orders with clear pricing, direct product links, reply templates and a simple daily routine.
If you sell on Facebook in Bangladesh, you know the pattern. A post gets 200 comments, and most say "price?", "pp", "details" or "inbox". You reply "check inbox" to each, then spend the night copying names and addresses into a notebook. Some orders get lost, some customers wait too long and buy elsewhere.
A website doesn't replace your Facebook page; it gives every interested buyer a place to finish the order themselves. Here's a workflow to bridge the two.
Why "price in inbox" hurts you
Hiding the price was meant to start conversations. In practice:
- Many buyers won't message; they just scroll on.
- You can't answer everyone quickly at peak hours.
- Customers increasingly see it as a red flag.
Fix: put the price in the post, and put the product link in the post or first comment.
Step 1: Every product has a page
Before posting a product on Facebook, make sure it exists on your website with:
- Clear photos (the same as the post, or better)
- The price
- Sizes or colours as variants, with stock per variant
- Delivery charge information
- A short description: fabric, measurements, what's included
Then copy the product URL. On Multipurc it's your store domain (or yourshop.inbd.store) plus the product path.
Step 2: Structure the Facebook post
A post that converts:
- One line on what it is and who it's for
- Price, and the discounted price if real
- Available sizes or colours
- Delivery charge inside/outside Dhaka
- "Order here:" + product link
- Phone number for questions
Step 3: Reply templates for common comments
Prepare these and paste-adjust them. Personalise the start with the person's name when possible.
"Price?" / "pp" > Hi [Name], price is ৳1,250. Sizes M, L, XL available. Order directly here: [link]. Delivery inside Dhaka ৳[x].
"Details" > Cotton fabric, length 42", chest up to 40" in L. Full details and size chart here: [link]
"Is COD available?" > Yes, Cash on Delivery is available all over Bangladesh. Order here: [link]
"Inbox" > Sent you a message, [Name]! You can also order directly here: [link]
Always reply publicly as well as in the inbox. Other buyers read those answers.
Step 4: When the customer insists on ordering in Messenger
Some customers prefer to order by chat. That's fine. Don't force them, but record the order properly:
- Collect name, phone, full address, product, size and quantity.
- Enter it as an order in your store dashboard rather than in a notebook.
- The orders list includes a Channel column showing where orders came from (shop, POS, Facebook, WhatsApp and so on), so you can see how much business each channel brings.
This keeps stock, courier booking and accounting in one place.
Step 5: Manage comments and messages from one place (Pro/Elite)
On Pro and Elite plans, the Facebook Management plugin connects your Page to the Multipurc dashboard: Messenger inbox, comment replies, scheduled posts and page analytics. The AI Chat plugin can auto-reply on your Facebook Page using your store and product information. Check the pricing page for which plan includes what. If you use AI replies, review them regularly for price and stock accuracy.
Step 6: Track which posts actually sell
Engagement isn't sales. To know which posts make money:
- Use a different coupon code per campaign, if you're on a plan with the Marketing plugin.
- On Pro and Elite, the Server-Side Tracking plugin sends store events such as purchases to Meta, which helps your ads optimise for real orders, not just clicks.
- Check Reports → Products to see which items sell after each post.
A daily routine for Facebook sellers
| Time | Task | |---|---| | Morning | Reply to overnight comments and messages with links | | Midday | Enter any chat orders into the dashboard | | Afternoon | Confirm COD orders by phone; book couriers | | Evening (peak) | Fast comment replies; post or boost | | Night | Quick check of pending orders |
Common mistakes
- Posting products that aren't on the website yet. The link is the whole point.
- Different prices on Facebook and the website. It breaks trust.
- Deleting negative comments. Reply politely and resolve in private instead.
- Only replying "inbox". Give the price and link publicly.
Summary
Keep selling on Facebook, but make the website the place where orders are completed and recorded. Put prices and links in posts, reply with templates, enter chat orders into the dashboard, and track what sells.