Choosing Your Store Name, Subdomain and Domain Together: A Branding Checklist for New Sellers

Your store name, free subdomain, custom domain and Facebook page should all match. A practical checklist to pick a name that works everywhere before you launch.

Many sellers choose a name for their Facebook page in five minutes, then discover months later that the matching domain is taken, the Instagram handle belongs to someone else, and customers keep misspelling it. Renaming later is painful: you lose followers, printed packaging and search visibility.

Our Bangla article covers name ideas and creative rules. This guide is about the practical side: making sure one name works across your store subdomain, domain, social pages and packaging, before you commit.

The five places your name has to work

1. Store name: shown on your shop and invoices (Settings → Store)
2. Free subdomain: for example yourname.inbd.store
3. Custom domain: for example yourname.com or yourname.com.bd
4. Social handles: Facebook page, Instagram, TikTok, WhatsApp Business
5. Physical branding: packaging, stickers, visiting cards

A good name is available, or close to available, in all five.

Step 1: Brainstorm 10–20 candidates

Approaches that work well in Bangladesh:

• Bangla words written in English letters, if they're easy to spell (short words work best)
• Your name or a family name plus a category word
• A descriptive pair: material + style, or place + product
• An invented short word that's easy to say

Avoid names that only work in one product category if you might expand later.

Step 2: The phone test

Say each name aloud to three people over the phone and ask them to type it. You'll be surprised how many fail. Watch for:

• Letters that sound alike: f/ph, z/j, s/sh, v/bh
• Double letters (is it "Tarra" or "Tara"?)
• Bangla words with several common English spellings

If people misspell it, customers will too, and they'll land on someone else's page.

Step 3: Check availability everywhere

For your top three names, check:

• [ ] Domain: .com and .com.bd at a registrar, or via Settings → Domain Buy in the Multipurc dashboard
• [ ] Facebook page name and username
• [ ] Instagram and TikTok handles
• [ ] A quick Google and Facebook search for existing businesses with the same or very similar name
• [ ] Your Multipurc subdomain when you create the store

If a big brand or a nearby competitor already uses the name, move on. Trademark disputes and customer confusion aren't worth it.

Step 4: Length and format rules

• Under 15 characters for the domain if possible
• No hyphens or numbers unless they're part of a well-known brand
• Avoid "bd", "shop" or "online" at the end unless needed for availability; they make names longer without adding meaning
• Lowercase-friendly: the subdomain and domain will be lowercase, so check it still reads well

Step 5: Lock it in on the same day

Once you decide:

1. Create your store with the chosen subdomain.
2. Buy the domain (even if you connect it later).
3. Claim the social handles.
4. Set the store name, logo and favicon in Settings → Store.

Doing it all on the same day prevents someone else taking a piece of your name in between.

Step 6: Connect the custom domain when ready

Custom domains with SSL are available on all Multipurc plans, according to the pricing page. The steps are in Settings → Custom Domain: copy the DNS record, add it at your registrar, submit and verify. See our guide on connecting a custom domain for the details.

Already have a name you're not happy with?

If you're early (few followers, little packaging printed), renaming is cheap. Do it now. If you're established:

• Keep the existing name and buy the closest available domain.
• Or introduce a new name gradually: "[New name], formerly [old name]" on your page and packaging for a few months.

Never abandon a page with real followers and reviews without a transition plan.

Common naming mistakes

• Copying a famous brand's style or name. It can bring legal trouble and looks untrustworthy.
• Names that are too generic, like "Best Fashion BD", which are impossible to rank for or remember.
• Very long Bangla phrases in English letters.
• Not checking the meaning in other languages or slang.
• Registering the domain in a developer's name. Always register it in your own name and keep the login.

Quick checklist

• [ ] Passes the phone test with 3 people
• [ ] Domain available (.com or .com.bd)
• [ ] Facebook and Instagram handles available
• [ ] No similar existing business in your category
• [ ] Under 15 characters, no hyphens
• [ ] Works if you expand to new products
• [ ] Claimed everywhere on the same day

A good name won't sell products by itself, but a bad one creates friction every day. Spend an evening getting it right, then move on to what matters most: products and customers.