Most lost sales happen at checkout. Twelve practical fixes for Bangladeshi stores: delivery charge clarity, payment choice, phone-first forms and trust details.
You paid for the Facebook ad, the customer liked the product and tapped "Order now". Then they left. Checkout is where many online stores in Bangladesh quietly lose sales. The good news is that most fixes are simple and cost nothing.
Here are twelve practical improvements, grouped by the questions running through a shopper's mind at checkout.
"How much will I actually pay?"
1. Show the delivery charge before the final step
Surprise charges are a common reason people abandon checkout. Set clear delivery zones (on Multipurc: Shipping → Zones, for example Inside Dhaka and Outside Dhaka) so the right charge appears automatically. Mention the charges on product pages too.
2. Keep prices identical everywhere
If your Facebook post says ৳1,250 and the website says ৳1,350, the customer loses trust. Update both together.
3. Explain discounts plainly
If a coupon or offer applies, show the final amount clearly. On Multipurc, coupons and flash sales come from the Marketing plugin on Pro and Elite (see the pricing page). Customer group discounts are available too.
"Can I pay the way I want?"
4. Offer Cash on Delivery
Many first-time buyers will not prepay a shop they don't know. COD is ready by default on Multipurc stores.
5. Offer online payment as well
Some customers, especially returning ones and people ordering higher-value items, prefer to pay by card or mobile banking. Configuring SSLCommerz (Reports → Methods → Configure) adds card, mobile banking and internet banking options.
6. State your advance-payment rule upfront
If you need an advance for outside-Dhaka or high-value orders, say so on the product page, not as a surprise phone call after ordering.
"Is this form going to take forever?"
7. Ask only for what you need
Multipurc's checkout asks for name, phone number, delivery address and payment method. Resist adding extra fields. Every extra field costs you orders.
8. Make phone number the key field
In Bangladesh the phone number does the real work: confirmation calls, courier contact and SMS. Make sure customers know an active number is needed for delivery.
9. Help with addresses
Ask customers to include a landmark (near a mosque, school or market) in the address field. Couriers deliver faster when the address is specific, and failed deliveries drop.
"Can I trust this shop?"
10. Put trust details near the checkout
- A visible phone number (set in Settings → Store)
- A link to your Return Policy and Delivery Info (create in CMS → Pages and add to the footer menu)
- Your real business address
11. Show approved reviews
Multipurc lets you moderate customer reviews in Customers → Reviews. Approve genuine ones so they show on product pages. Never write fake reviews; customers can often tell, and it damages trust permanently.
"What happens next?"
12. Confirm the order immediately
After the order:
- The customer should see a clear confirmation.
- An SMS confirmation helps a lot. BD Bulk SMS and BulkSMSBD plugins with order notification templates are available on all plans.
- Email confirmations need the SMTP plugin (Pro and Elite).
- Tell customers when to expect a confirmation call.
Test your own checkout every month
Do this on a real phone using mobile data, not office Wi-Fi:
- Open your store from a Facebook link (that's how most customers arrive).
- Add a product with variants, such as a size.
- Go through checkout with COD.
- Time it. If it takes more than a minute or two, look for what slowed you down.
- Cancel the test order from Orders.
Find out where people drop off
- Abandoned checkouts: the Learning Center describes an Abandoned Checkouts view under Orders that lists shoppers who started checkout but didn't finish. Call or message them politely; often there was just a question about size or delivery.
- Analytics: Multipurc's analytics and sales reports show traffic and orders. On Pro and Elite, the Server-Side Tracking plugin sends checkout events to Meta, Google Analytics 4 and TikTok, which helps your ads optimise for real purchases.
Quick checklist
- [ ] Delivery charges set by zone and shown at checkout
- [ ] COD active; SSLCommerz configured if you accept online payment
- [ ] Advance-payment rules stated on product pages
- [ ] No unnecessary checkout fields
- [ ] Phone number and policy links visible
- [ ] Genuine reviews approved
- [ ] SMS confirmation enabled
- [ ] Monthly test order on mobile
Small checkout fixes add up. Start with the delivery charge and payment options, as they solve the biggest objections, then work down the list.