Short videos bring attention, but attention isn't orders. How Bangladeshi sellers can turn TikTok and Instagram Reels viewers into website orders with links, content ideas and tracking.
Short videos have changed how young Bangladeshi shoppers discover products. A 20-second Reel or TikTok showing a kurti in motion, a gadget unboxing, or honey dripping off a spoon can reach thousands of people for free. But many sellers end up with views, likes and "price?" comments, and very few orders.
The missing piece is usually a clear path from video to checkout. Your website is that path.
Why send viewers to a website at all?
- They can see everything: sizes, colours, price, delivery charges and policies, without messaging.
- They can order at any hour, even when you're asleep.
- You keep the customer: their order history and contact stay in your store, not scattered across DMs.
- You can measure results: which videos bring orders, not just views.
Step 1: Fix your profile links
- Instagram: add your website to the bio link. Consider linking to a page that lists your current collection rather than just the homepage.
- TikTok: add your website where your account type allows it. Requirements change, so check TikTok's current rules.
- Use the same name, logo and style as your website and Facebook page.
If you have your own domain (available on all Multipurc plans per the pricing page), the link looks cleaner and is easier to say out loud in videos.
Step 2: Make product-specific videos
Generic "new collection" videos get views; product-specific videos get orders. Ideas:
Fashion
- Show the outfit worn, front and back, in daylight
- A close-up of fabric texture and embroidery
- "How it fits" with model height and size
- Three ways to style one piece
Gadgets
- Unboxing: what's in the box
- Real charging speed test
- Size comparison in hand
Food
- Packing an order from start to finish
- Where the product comes from (if you can show it honestly)
- A simple recipe using the product
Any business
- Behind the scenes: packing parcels, sourcing, quality checks
- Answering a common customer question on camera
Keep the product the same as what's on your website. Never use footage that misrepresents colour, size or quality.
Step 3: Tell viewers exactly what to do
End each video (and caption) with one clear action:
- "Order on our website, link in bio. Cash on Delivery available."
- Mention the product name so they can find it on the site.
- Put the price in the caption. Hiding it pushes people away.
Step 4: Reply to comments with help, not "inbox"
- Answer size and price questions publicly.
- Mention that the product is on the website and how to find it.
- Pin a comment with the key info: price, sizes, how to order.
Step 5: Make the website ready for social traffic
Visitors from short-video apps are on phones, often on mobile data, and impatient.
- Fast pages: compress product images (WEBP loads fastest).
- Clear product pages: photos that match the video, size chart, price, delivery charges.
- Simple checkout: Multipurc's checkout asks for name, phone, address and payment method.
- COD: ready by default; first-time buyers from social media usually prefer it.
- Online payment: SSLCommerz for card and mobile banking, if configured.
Step 6: Track which videos sell
Without tracking, you'll keep making the videos that get views rather than the ones that get orders.
- Simple method: ask on the confirmation call, "Where did you find us?" and note it.
- Coupon codes per platform (for example
TIKTOK10), if your plan includes the Marketing plugin (Pro and Elite). - Server-Side Tracking plugin (Pro and Elite): sends store events to Meta (for Instagram ads), Google Analytics 4 and TikTok. Useful if you run paid ads on these platforms.
- Reports → Products in your dashboard: see which products sell after a video goes out.
Step 7: Keep a sustainable posting rhythm
You don't need to post five times a day. A realistic plan for a small shop:
- 3–4 short videos per week
- One "behind the scenes" or "customer question" video weekly
- Reuse the same video across TikTok, Reels and Facebook
Consistency matters more than volume.
Common mistakes
- Viral videos for products you don't have in stock
- No link, or a link to a page that doesn't show the product
- Different prices in the video, caption and website
- Heavy filters that change product colours, leading to returns
- Buying fake followers or views, which damages reach and trust
Summary
Short-video platforms are great for discovery; your website is where discovery becomes an order. Put the link in your bio, make product-specific videos, give clear instructions, keep product pages fast and consistent, and track which videos actually sell.