A simple formula for product titles and descriptions that answer buyers' questions before they ask, in Bangla, English or both, with templates for fashion, food and gadgets.
On Facebook, the product description is often "DM for price". On a website, the description has to do the selling and answer the customer's questions. A good description reduces messages, increases orders and cuts returns, because customers know exactly what they're getting.
Start with the title
A product title should tell the shopper what it is at a glance. Use this formula:
[Product type] + [Key feature or material] + [Variant info if not a variant] + [Brand if relevant]
Examples:
- "Cotton Three-Piece with Embroidered Neck – Unstitched"
- "Mustard Oil (Cold Pressed) 1 L"
- "20W USB-C Fast Charger – White"
Avoid emojis, ALL CAPS and stacked keywords ("Best Cheap Offer Saree Saree BD"). They look spammy and hurt trust.
The 6-part description formula
1. One-line summary
What it is and who it's for. "A breathable cotton panjabi for everyday and Jummah wear."
2. Key details as bullets
Material, size or weight, colour, what's included. Bullets are easier to read on phones than paragraphs.
3. Size or spec information
Measurements in inches for clothing; technical specs for gadgets; net weight and origin for food.
4. How to use or care
Washing instructions, storage, usage tips.
5. Delivery and returns
One or two lines: delivery charges, expected time and a link to your return policy.
6. A gentle call to action
"Choose your size and order with Cash on Delivery."
Templates by category
Fashion
> Soft cotton kurti for daily wear. > - Fabric: 100% cotton, lightweight > - Sizes: M (chest 38"), L (40"), XL (42"); length 40" > - Colour: Teal with white print > - Care: Hand wash in cold water; iron on medium > - Delivery: Inside Dhaka 1–2 days, outside 2–4 days > - Size didn't fit? See our exchange policy.
Food
> Pure honey from [region], 500 g. > - Net weight: 500 g, glass jar > - Source: [describe honestly] > - Storage: Room temperature, keep lid closed > - Note: Natural honey may crystallise in winter; this is normal. > - Best before: printed on the jar
Gadgets
> 20W USB-C fast charger. > - Output: 20W (USB-C PD) > - Compatible with: [list honestly] > - In the box: Charger only (cable not included) > - Warranty: 7-day replacement for manufacturing defects > - Delivery: Cash on Delivery available nationwide
Bangla, English or both?
Your audience decides:
- Mostly Bangla-speaking customers (many F-commerce buyers): write in clear, simple Bangla. Keep product types in common English where customers use them ("three-piece", "charger").
- Urban or premium audience: English is fine, but keep it simple.
- Mixed: an English title (better for search) and a description with short Bangla and English lines.
Multipurc supports multiple languages, as the pricing page FAQ notes. If you run a bilingual store, keep translations consistent.
Write for search too, without stuffing
Customers search Google for things like "cotton panjabi price in Bangladesh". To show up:
- Use the words customers actually use, naturally, in the title and first line.
- Write unique descriptions; don't copy the supplier's text, which appears on dozens of other sites.
- Add meta titles and descriptions for important products. On Pro and Elite, the SEO plugin adds default meta tags, redirects and XML sitemap generation (see the pricing page).
Honesty rules
- Don't claim "100% original", "best quality" or "guaranteed" unless you can back it up.
- Mention limitations: "cable not included", "slight colour variation", "hand wash only".
- Never copy reviews into descriptions or invent customer quotes.
Honest descriptions reduce returns, and returns cost far more than the extra sentence.
Use variants instead of repeating text
If a product comes in several sizes or colours, set them up as variants (Catalog → Attributes, then enable variants in the product editor). You write one description, and each variant has its own stock and price.
A 10-minute improvement routine
Pick your five best-selling products and ask:
- Does the title say exactly what it is?
- Are size, material or specs in the first few lines?
- Is there a delivery and return line?
- Would a customer still need to message to ask something? If yes, add the answer.
Then do the next five next week.
Summary
A good description answers questions before they're asked. Use a clear title, a short summary, bullet details, size/spec info, care, and delivery/returns. Be honest and consistent, and update descriptions whenever customers keep asking the same question.