A complete setup guide for women's fashion sellers: choosing a theme, organising categories, measurements and fabric details, photos, COD and the seasonal calendar.
Women's fashion is one of the largest and most competitive online categories in Bangladesh, and much of it still runs through Facebook pages and live videos. A proper website helps you stand out: customers can browse the full collection, see sizes and prices without messaging, and order at any hour.
This guide covers the practical setup, from theme to seasonal calendar.
Step 1: Pick a theme that matches your brand
Multipurc has seven themes. For women's fashion, three are worth previewing in the theme gallery:
- Aurora: "Soft Pink Fashion • Dukaan Style". Warm and friendly; good for boutiques, three-piece and kurti shops.
- Fashion House: "Minimal Fashion • Sleek UI". Clean and modern; good for western wear and co-ord sets.
- Default Storefront: "Editorial • Luxury Fashion". Premium look; good for designer sarees and high-end pieces.
You can switch themes later without losing products.
Step 2: Organise categories the way customers shop
A typical structure (create in Catalog → Categories):
- Three-Piece (Unstitched / Stitched)
- Kurti & Tops
- Saree (Cotton / Silk / Jamdani / Katan)
- Abaya & Hijab
- Western Wear
- Kids & Mother-Daughter sets (if you sell them)
- Accessories (jewellery, bags, scarves)
Add Brands if you stock several labels. Keep sub-categories to one level.
Step 3: Product details that prevent returns
Women's fashion returns usually come from three issues: size, colour and fabric. Address each one.
Size
- For stitched items, give measurements in inches: chest, length, sleeve and hip.
- For unstitched three-piece, give fabric lengths: kameez, salwar and orna.
- Set up a Size attribute (Catalog → Attributes) and enable variants, with stock per size.
Colour
- Photograph in daylight and avoid heavy filters.
- Add a line such as "Colour may vary slightly due to screen settings" only as a minor caveat. Your photos should still be accurate.
- If a design comes in several colours, use a Colour variant with a photo for each.
Fabric
- Name the fabric (cotton, georgette, linen, silk blend) and describe the feel: soft, crisp, sheer or lined.
- Mention care: hand wash, dry clean, iron temperature.
Step 4: Photos
- Shoot every product the same way: full view, close-up of the embroidery or print, back view and fabric texture.
- If you show the outfit worn, use the same model or mannequin consistently.
- For sarees, show the anchal (pallu) and border separately.
- Compress images before upload. The Learning Center notes that WEBP loads faster, which matters on mobile data.
Step 5: Pricing and offers
- Keep prices identical on Facebook live, posts and the website.
- Combo offers (for example, two kurtis) work well. On Pro and Elite, the Marketing plugin adds coupons, flash sales and gift cards; check the pricing page.
- Gift cards are useful for Eid and wedding gifting when the buyer doesn't know the recipient's size.
Step 6: Payments and delivery
- Cash on Delivery is ready by default and expected by most first-time buyers.
- SSLCommerz adds card and mobile banking for prepaid orders.
- Shipping → Zones: set inside and outside Dhaka charges.
- Couriers: connect Pathao, REDX or Steadfast in Shipping → Couriers.
- Packaging: fold neatly in a clear bag inside waterproof poly. A neat parcel reduces "changed my mind" refusals at the door.
Step 7: Policies women shoppers look for
Create these in CMS → Pages and add them to the footer:
- Return & Exchange Policy: especially size exchange rules and time limits
- Delivery Information: charges, delivery times, Eid cut-off dates
- Size Guide: a single page with your standard measurements
Step 8: The seasonal calendar
| Season | What sells | Prepare by | |---|---|---| | Ramadan & Eid-ul-Fitr | Three-piece, saree, abaya, family sets | 6 weeks before | | Eid-ul-Adha | Comfortable cotton wear, sarees | 4 weeks before | | Pohela Falgun & Valentine's | Yellow/red sarees, kurtis | Early February | | Pohela Boishakh | Red-white sarees, cotton three-piece | Late March | | Winter | Shawls, cardigans, full-sleeve kurtis | October | | Wedding season | Silk/katan sarees, party wear | November–February |
Step 9: Facebook and the website together
Keep posting and going live on Facebook, but always share the website link so buyers can see sizes and order themselves. On Pro and Elite, the Facebook Management plugin brings Messenger, comments and scheduled posts into the dashboard.
Launch checklist
- [ ] Theme chosen and banner uploaded
- [ ] Categories created
- [ ] Each product has measurements, fabric and care info
- [ ] Size and colour variants with stock
- [ ] Return, delivery and size guide pages in the footer
- [ ] COD tested on mobile
- [ ] Courier connected
Start with your 20 best designs, done properly, and grow from there. You can begin on the 14-day free trial.